diff --git a/packages/nc-gui/components/cell/Url.vue b/packages/nc-gui/components/cell/Url.vue
index 2d9af3343b..16d7f4042b 100644
--- a/packages/nc-gui/components/cell/Url.vue
+++ b/packages/nc-gui/components/cell/Url.vue
@@ -2,7 +2,7 @@
 import type { VNodeRef } from '@vue/runtime-core'
 import { message } from 'ant-design-vue'
 import { useI18n } from 'vue-i18n'
-import { ColumnInj, EditModeInj, computed, inject, isValidURL } from '#imports'
+import { CellUrlDisableOverlayInj, ColumnInj, EditModeInj, computed, inject, isValidURL, ref } from '#imports'
 import MiCircleWarning from '~icons/mi/circle-warning'
 
 const { modelValue: value } = defineProps<Props>()
@@ -16,6 +16,7 @@ const column = inject(ColumnInj)!
 
 const editEnabled = inject(EditModeInj)!
 
+const disableOverlay = inject(CellUrlDisableOverlayInj)
 // Used in the logic of when to display error since we are not storing the url if its not valid
 const localState = ref(value)
 
@@ -39,6 +40,7 @@ const url = computed(() => {
 
   return `https://${value}`
 })
+const urlOptions = useCellUrlConfig(url)
 
 const focus: VNodeRef = (el) => (el as HTMLInputElement)?.focus()
 
@@ -59,7 +61,22 @@ watch(
   <div class="flex flex-row items-center justify-between">
     <input v-if="editEnabled" :ref="focus" v-model="vModel" class="outline-none text-sm w-full" @blur="editEnabled = false" />
 
-    <nuxt-link v-else-if="isValid" class="text-sm underline hover:opacity-75" :to="url" target="_blank">{{ value }} </nuxt-link>
+    <nuxt-link
+      v-else-if="isValid && !urlOptions?.overlay"
+      class="z-3 text-sm underline hover:opacity-75"
+      :to="url"
+      :target="urlOptions?.behavior === 'replace' ? undefined : '_blank'"
+    >
+      {{ value }}
+    </nuxt-link>
+    <nuxt-link
+      v-else-if="isValid && !disableOverlay && urlOptions?.overlay"
+      class="z-3 w-full h-full text-center !no-underline hover:opacity-75"
+      :to="url"
+      :target="urlOptions?.behavior === 'replace' ? undefined : '_blank'"
+    >
+      {{ urlOptions.overlay }}
+    </nuxt-link>
 
     <span v-else class="w-9/10 overflow-ellipsis overflow-hidden">{{ value }}</span>
 
diff --git a/packages/nc-gui/components/smartsheet/Grid.vue b/packages/nc-gui/components/smartsheet/Grid.vue
index 5389221ce0..ed0d0f4831 100644
--- a/packages/nc-gui/components/smartsheet/Grid.vue
+++ b/packages/nc-gui/components/smartsheet/Grid.vue
@@ -5,6 +5,7 @@ import { message } from 'ant-design-vue'
 import { useI18n } from 'vue-i18n'
 import {
   ActiveViewInj,
+  CellUrlDisableOverlayInj,
   ChangePageInj,
   FieldsInj,
   IsFormInj,
@@ -109,6 +110,9 @@ provide(ChangePageInj, changePage)
 
 provide(ReadonlyInj, !hasEditPermission)
 
+const disableUrlOverlay = ref(false)
+provide(CellUrlDisableOverlayInj, disableUrlOverlay)
+
 reloadViewDataHook?.on(async () => {
   await loadData()
 })
@@ -201,6 +205,10 @@ const makeEditable = (row: Row, col: ColumnType) => {
 
 /** handle keypress events */
 const onKeyDown = async (e: KeyboardEvent) => {
+  if (e.key === 'Alt') {
+    disableUrlOverlay.value = true
+    return
+  }
   if (selected.row === null || selected.col === null) return
   /** on tab key press navigate through cells */
   switch (e.key) {
@@ -284,8 +292,14 @@ const onKeyDown = async (e: KeyboardEvent) => {
       break
   }
 }
+const onKeyUp = async (e: KeyboardEvent) => {
+  if (e.key === 'Alt') {
+    disableUrlOverlay.value = false
+  }
+}
 
 useEventListener(document, 'keydown', onKeyDown)
+useEventListener(document, 'keyup', onKeyUp)
 
 /** On clicking outside of table reset active cell  */
 const smartTable = ref(null)
diff --git a/packages/nc-gui/components/virtual-cell/Lookup.vue b/packages/nc-gui/components/virtual-cell/Lookup.vue
index 8c3544f063..afce758a8f 100644
--- a/packages/nc-gui/components/virtual-cell/Lookup.vue
+++ b/packages/nc-gui/components/virtual-cell/Lookup.vue
@@ -2,7 +2,7 @@
 import type { ColumnType, LinkToAnotherRecordType, LookupType } from 'nocodb-sdk'
 import { RelationTypes, UITypes, isVirtualCol } from 'nocodb-sdk'
 import type { Ref } from 'vue'
-import { CellValueInj, ColumnInj, MetaInj, ReadonlyInj, computed, inject, provide, useColumn, useMetas } from '#imports'
+import { CellUrlDisableOverlayInj, CellValueInj, ColumnInj, MetaInj, ReadonlyInj, computed, inject, provide, useColumn, useMetas } from '#imports'
 
 const { metas, getMeta } = useMetas()
 
@@ -32,6 +32,7 @@ const lookupColumn = computed<any>(
 )
 
 provide(MetaInj, lookupTableMeta)
+provide(CellUrlDisableOverlayInj, ref(true))
 
 const lookupColumnMetaProps = useColumn(lookupColumn)
 </script>
diff --git a/packages/nc-gui/composables/index.ts b/packages/nc-gui/composables/index.ts
index cea4437711..fd818866f4 100644
--- a/packages/nc-gui/composables/index.ts
+++ b/packages/nc-gui/composables/index.ts
@@ -24,3 +24,4 @@ export * from './useSmartsheetStore'
 export * from './useLTARStore'
 export * from './useExpandedFormStore'
 export * from './useSharedFormViewStore'
+export * from './useCellUrlConfig'
diff --git a/packages/nc-gui/composables/useCellUrlConfig.ts b/packages/nc-gui/composables/useCellUrlConfig.ts
new file mode 100644
index 0000000000..2f6044193d
--- /dev/null
+++ b/packages/nc-gui/composables/useCellUrlConfig.ts
@@ -0,0 +1,48 @@
+import type { ComputedRef } from 'vue'
+import { useRoute } from '#imports'
+
+export interface CellUrlOptions {
+  behavior?: string
+  overlay?: string
+}
+
+const parseUrlRules = (serialized: string | undefined): Array<[RegExp, CellUrlOptions]> | undefined => {
+  if (!serialized) return undefined
+  try {
+    const rules: Array<[RegExp, {}]> = Object.entries(JSON.parse(serialized)).map(([key, value]) => [
+      new RegExp(key),
+      value as {},
+    ])
+    return rules
+  } catch (err) {
+    console.error(err)
+    return undefined
+  }
+}
+
+const [useProvideCellUrlConfig, useCellUrlGeneralConfig] = useInjectionState(() => {
+  const route = useRoute()
+
+  return {
+    behavior: route.query.url_behavior as string | undefined,
+    overlay: route.query.url_overlay as string | undefined,
+    rules: parseUrlRules(route.query.url_rules as string),
+  }
+}, 'cell-url-config')
+
+export { useProvideCellUrlConfig }
+
+export function useCellUrlConfig(url: ComputedRef<string>) {
+  const config = useCellUrlGeneralConfig()
+  if (!config) return undefined
+  return computed(() => {
+    const { behavior, overlay, rules } = config
+    const options = { behavior, overlay }
+    if (rules && (!behavior || !overlay)) {
+      for (const [regex, value] of rules) {
+        if (url.value.match(regex)) return Object.assign(options, value)
+      }
+    }
+    return options
+  })
+}
diff --git a/packages/nc-gui/context/index.ts b/packages/nc-gui/context/index.ts
index 3a08d13944..5caebcb1c4 100644
--- a/packages/nc-gui/context/index.ts
+++ b/packages/nc-gui/context/index.ts
@@ -28,3 +28,4 @@ export const FieldsInj: InjectionKey<Ref<any[]>> = Symbol('fields-injection')
 export const ViewListInj: InjectionKey<Ref<ViewType[]>> = Symbol('view-list-injection')
 export const EditModeInj: InjectionKey<Ref<boolean>> = Symbol('edit-mode-injection')
 export const SharedViewPasswordInj: InjectionKey<Ref<string | null>> = Symbol('shared-view-password-injection')
+export const CellUrlDisableOverlayInj: InjectionKey<Ref<boolean>> = Symbol('cell-url-disable-url')
diff --git a/packages/nc-gui/pages/[projectType]/view/[viewId].vue b/packages/nc-gui/pages/[projectType]/view/[viewId].vue
index 6187bce03c..0b5c7c0810 100644
--- a/packages/nc-gui/pages/[projectType]/view/[viewId].vue
+++ b/packages/nc-gui/pages/[projectType]/view/[viewId].vue
@@ -8,6 +8,7 @@ import {
   extractSdkResponseErrorMsg,
   provide,
   ref,
+  useProvideCellUrlConfig,
   useRoute,
   useSharedView,
 } from '#imports'
@@ -24,6 +25,8 @@ const reloadEventHook = createEventHook<void>()
 provide(ReloadViewDataHookInj, reloadEventHook)
 provide(ReadonlyInj, true)
 
+useProvideCellUrlConfig()
+
 const { loadSharedView } = useSharedView()
 const showPassword = ref(false)